Authenticity’s Rub
September 17, 2016
Glenn Carroll, Laurence W. Lane Professor of Organizations and Senior Associate Dean for Academic Affairs at Stanford University Graduate School of Business, describes how selling “authenticity” became a phenomenon in business and politics. From the microbrewery surge in the 1990s to the insurgent candidates in the current presidential election, Carroll contrasts romanticized attributes and perceived authenticity with objective characteristics and historical context.
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