You would think that demonizing electricity would be a tough sell to a populace devoted to smartphones, gaming consoles, DVRs, flat screen TVs, iPhones, tablets, and the next “must have” gadget. But you’d be wrong. Earth Hour, an annual “turn off your lights” media event sponsored by the World Wide Fund for Nature (WWF), continues to grow, despite the inherent contradiction between its purported goal of conservation-by-denial and how we and the developing world aspire to live today.
But it’s not just us here in America. How can the human race possibly achieve greater prosperity without bringing electricity to the billions of people on Earth who do not yet enjoy its blessings? The WWF’s campaign doesn’t say. Instead, it simply relies on the worn-out idea that humans once lived “in harmony” with nature and that “the planet” would be better off (for whom?) if we all returned to a simpler, less technologically dependent lifestyle.
Such musings have been a recurring theme in Western civilization for generations, particularly among wealthy elites. Fortunately, for centuries the consequences of back-to-nature evangelizing were restricted to a few intellectual poseurs reading some impenetrable books by some other intellectual poseurs who somehow convinced a slightly larger circle of poseurs that they had special insights on how the world should be.
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